In Depth Analysis

Thorough analysis of your online properties and current optimization. This is a full audit of local listings, website optimization, social properties and links coming into your site. Along with this comes competition analysis to find what your competition is doing well and where you can outperform them immediatly.

Implement Systems

Improving your local search rankings through optimization of local listings and custom maps. Your social profiles optimized to improve trust as well as drive traffic. Also our systems for drip feeding links from powerful websites to give your site the authority that drives rankings.

Growth Maintenance

Monitoring rankings and growth of traffic. Analysis of new keywords to target for more traffic. Brand Jacking implementation with the use of video and web 2.0 properties. By pushing the rankings of social properties, citations and videos its possible to cover the first page with branded properties.

Brand Jacking Strategies

When you look at the top search terms for some local brands you will notice that many of their keywords that drive the most traffic are branded searches. These types of keywords are boosted by advertising campaigns and by using brand jacking strategies you can get some of the traffic they drove with their advertising budget. Imaging your comeditor advertising for you. That's what our brand jacking strategy is all about.

Penalty Recovery

With Googles various systems for penalizing websites for overoptimization, spammy links, unnatural link profiles and thin content it's important your website and the strategies are up to date. Penguin, Panda, Hummingbird, and other updates that come out often and are becoming more responsive to changes in the internet aren't so simple to avoid for an amateur. They're even tougher to recover from once the traffic your site had been producing is gone.

Website Speed

Site speed is important for a few reasons, it is vital for conversions and bounce rates. If your site doesn't load in just a few seconds the visitor is likely to leave and never look back. A poorly loading site can do horrible damage to your user satisfaction which is an important ranking factor.

Powerful link strategies

With our outreach and content strategies your rankings will be pushed by a natural link profile. Our syndication is a natural way for braned properties to include links to your site as well as your relevant content. These among other safe linking practices build your site as an authority in your niche.

Video Ranking Strategies

While ranking your website and other properties are important to us. Videos rank quickly and are more likely to be seen on social media. So our video marketing strategies include ranking videos for various terms as well as sharing them on social media for more engagement.

If you're looking for Digital Marketing Services for your Business, you've found it. My team and I are specialists in helping you grow your business with traffic from Google and other search engines.

 

I have been doing SEO for over 5 years successfully ranking numerous websites for terms that drive traffic to their business. Not only can I rank your website. I can also rank other properties alongside it so the first page of Google is covered with properties that bring you more sales.

 

I have been doing analysis on the search engines and ranking websites throughout the many Google updates that often have drastic changes on rankings. We rank our customers in a way that is long term and safe for updates that happen in the search engines constantly. Many SEO companies use outdated practices and will do little more than get your website penalized.

 

How our digital marketing strategy works

We have processes laid out that incorporate video marketing, local seo, content marketing, and social media.

Audit of Online Properties

Our first step is to run an analysis of the current website, local listings and any social properties that are associated with the business. This gives us an overview of where your strengths and weaknesses online are. Once this has been done we can focus on correcting issues with each of these and impliment our strategies for growth where needed.

Local Listing Cleanup

Local listings such as GMB  (Google My Business), Yelp, Bing Local, YP.com and more are important for your business to show up in map listings. While having these listings done is important having them optimized properly and consistantly on each site is more important that the number of listings involved. This along with custom map building and linking systems help to get our customers first in map results consistantly.

Website Optimization

Our analysis goes over these common on-site optimization issues:

  • over or underoptimised content
  • canonical issues and duplicate pages
  • missing or unattractive meta descriptions
  • missing schema

Our analysis checks these common off site optimzation issues:

  • Missing Branded anchor text
  • anchor text ratios
  • 404 pages and lost link equity
  • low quality links

Social Media Optimization

Many companies will have social profiles created but failed to even link the profile to their website, or perform any interlinking of different social profiles. Social stacking, or linking different social profiles can help to build a social fortress that builds trust for your brand. Branding is very important as a current ranking factor, as well as for the way people see your company. An update called hummingbird that wasn't very focused on in the SEO community pushed the importance of branding for showing up in the search engines.