Brand Jacking Strategies
When you look at the top search terms for some local brands you will notice that many of their keywords that drive the most traffic are branded searches. These types of keywords are boosted by advertising campaigns and by using brand jacking strategies you can get some of the traffic they drove with their advertising budget. Imaging your comeditor advertising for you. That's what our brand jacking strategy is all about.
If you're looking for Digital Marketing Services for your Business, you've found it. My team and I are specialists in helping you grow your business with traffic from Google and other search engines.
I have been doing SEO for over 5 years successfully ranking numerous websites for terms that drive traffic to their business. Not only can I rank your website. I can also rank other properties alongside it so the first page of Google is covered with properties that bring you more sales.
I have been doing analysis on the search engines and ranking websites throughout the many Google updates that often have drastic changes on rankings. We rank our customers in a way that is long term and safe for updates that happen in the search engines constantly. Many SEO companies use outdated practices and will do little more than get your website penalized.
How our digital marketing strategy works
We have processes laid out that incorporate video marketing, local seo, content marketing, and social media.
Audit of Online Properties
Our first step is to run an analysis of the current website, local listings and any social properties that are associated with the business. This gives us an overview of where your strengths and weaknesses online are. Once this has been done we can focus on correcting issues with each of these and impliment our strategies for growth where needed.
Local Listing Cleanup
Local listings such as GMB (Google My Business), Yelp, Bing Local, YP.com and more are important for your business to show up in map listings. While having these listings done is important having them optimized properly and consistantly on each site is more important that the number of listings involved. This along with custom map building and linking systems help to get our customers first in map results consistantly.
Our analysis goes over these common on-site optimization issues:
- over or underoptimised content
- canonical issues and duplicate pages
- missing or unattractive meta descriptions
- missing schema
Our analysis checks these common off site optimzation issues:
- Missing Branded anchor text
- anchor text ratios
- 404 pages and lost link equity
- low quality links
Social Media Optimization
Many companies will have social profiles created but failed to even link the profile to their website, or perform any interlinking of different social profiles. Social stacking, or linking different social profiles can help to build a social fortress that builds trust for your brand. Branding is very important as a current ranking factor, as well as for the way people see your company. An update called hummingbird that wasn't very focused on in the SEO community pushed the importance of branding for showing up in the search engines.