Search engines crawl the web to determine how important a particular web page is and where it should appear in the search results. One of the tools that helps them do this is the links between pages. Search engines use a complex algorithm to evaluate sites based on the number and quality of links to the site.
Although links are not the only parameter search engines use to determine the ranking of a particular site in the search results, it is definitely one of the most important.
Search engines use links to determine if a website is popular (based on the number and quality of sites that link to it). And to dettermine if a website is trustworthy (spammy and untrustworthy websites tend to receive very few links from trustworthy sources).
A well designed SEO strategy could potentially lead to more than 11,000% increase in traffic in just 6 months (though this is probably higher than the average) – and building quality backlinks is the cornerstone of any SEO strategy.
Backlinks refer to links on external websites which link back to your site. They are also known as “inbound links” or “external backlinks”.
Backlinks help search engines identify your website as one with authority. Therefore, the more backlinks you have, the higher your website is ranked in the Search Engine Results Page (SERP). This gives you more organic traffic. Here’s an explanation of how backlinks work.
The important thing to remember is that quality is more important than quantity when it comes to backlinks. The number of backlinks needed for high ranking varies widely, depending on the website niche.
Moreover, quality is a key factor in backlinks and having poor quality backlinks may work against the website. Finally, the fewer the backlinks on a particular web page, the higher the quality of each backlink.
Here are some of the most effective ways to get quality backlinks for your site.
With the broken-link building method, you start by finding sites that are in the same niche as yours and which have resource pages. You then use a tool like Check My Links to find broken links on these websites. You can then report the broken links to the webmaster and provide an alternative in the form of your own website link.
You can post as a guest contributor on various (seen as) credible blogs and news sites including: Entrepreneur and Forbes. Not only does a good guest post help you generate a quality backlink, it also enhances your online reputation and helps gain social media followers.
Everyone loves visual data and infographics are a great way to get backlinks. Find data that will be relevant to your audience to create interesting infographics. Connect with people who usually post or link to infographics and get your infographic featured on as many websites as you can. Make sure they link back to your website with a DO-Follow link.
Testimonials and Donations
You can get quality backlinks by reaching out to websites that you use on a regular basis. You can offer to write a testimonial for the website/tool and get a backlink in the process.
Another simple way of getting a backlink from a quality site is to find the websites in your niche that accepts donations and link back to sites that have donated: and make a donation using your site url.
Email Outreach to Promote Content
You need to reach out to relevant sites and bloggers to promote your content. A good way of doing this is by reaching out to sites who do a weekly/monthly round up and ask that a link to your best guide/resource be included.
There is a good chance you’ll get a backlink out of this as they are always on the lookout for useful content. Another important way to spread the word about your content is by reaching out to bloggers and influencers in your niche with a short, compelling pitch.
Different pages on your own website should link to one another. This not only helps in ease of use and better navigation, but also passes link juice.
You can also use anchor text (the text used to hyperlink based on the set of keywords you want to optimize for) while building internal links.
Interviews and Press Coverage
Look for websites in your domain that run online interviews. Reach out to them and explain the unique value and knowledge you will bring to an interview.
This is a great way to build quality backlinks. Another way to get effective backlinks is to create a press release around a newsworthy event surrounding your website. Make sure you build relationships with journalists and publications who will carry this press release beforehand.
There are three major categories of backlinks, each of which represent different quality depending on their nature.
These are given naturally by other pages and sites and you don’t have to do any outreach. However, to get many editorial links your content has to be both outstanding as well as easily discoverable. The latter may not be possible in the initial stages.
This is based on outreach. Manual links can be built by sending emails with a pitch about your website and a link that connects to a particular page on the website.
These are created via commenting on different forums and blog posts, as well as through user profiles on different networks.
Too many self-created links may lead search engines to identify that you are spamming which will actually work against your website. In the case of self-created links, others are also posting their own links which may lead to a fall in quality of each backlink.
This is a regular backlink which indicates to search engines that they can take the link into account while determining the ranking of the website.
Backlinks with the do not follow tag indicate to search engines that this backlink should not be taken into account while determining the ranking of the website. This is done to avoid the negative impact of potentially spammy links.
Backlinks are the building blocks of a successful SEO strategy and are critical for any website that is looking to substantially improve its organic traffic.
- Trustworthy and quality backlinks to a website enable search engines to rank the site highly. This is the best way to come up on the first page of the search results on Google and other search engines.
- Having a number of quality backlinks helps with faster indexing of your website when it comes to search engines.
- Backlinks also help build referral traffic directly from the websites where the backlinks are available.
My name’s Pawel Tomczyk. I’m the CEO of Cyberius, a digital marketing company that provides a wide range of services for our clients (content creation, digital community building, crowdfunding, etc). I’ve been in marketing for 7 years, and I enjoy topics concerning technology, fintech, blockchains, and more. I’m also quite a big fan of science fiction books :)