Finding the right keywords for any particular business or certain article about a service takes much more than just picking a 2 or 3 word summary from random. Granted many of the higher search volume searches are just that, the first thing that would come to mind. These are also generally the most competitive and harder to rank for immediately.
There are many tools I use for keyword research, but my usual starting point is simply Google. Not Google’s keyword planner, just by Googling the most obvious search and then observing the autosuggest terms, as well as by scrolling down to the bottom for the related searches area.
As an example this article about keyword research I put in exactly that ‘keyword research’. and get several additional suggestions through autocomplete. I can then take those and look at search volumes, expand the list and do manual competition analysis. This particular blog does ok so I won’t worry about targeting the least difficult searches, just something within reach. I ended up looking at ‘how to find low competition keywords’ and settled as that phrase along with some closely related terms for the target for this article.
My latest tool to streamline the keyword research process is kwfinder.com. It is a free tool and generally if I’m just looking to research for one blog post I can get what I need done without running into any restrictions. I have used longtailpro in the past and I still do sometimes. I do find it a bit slow and that when I check more than a few different searches for competition that it gets me blocked from Google pretty fast. I don’t constantly run under a proxy and would hate to have my IP blacklisted so I tend to use it sparingly.
Depending on the subject I can expand my list and try to cover a few different topics or keywords. By taking the auto complete terms into the AdWords keyword planner, I can quickly expand my list. Placing each term one by one and downloading generally will get about 800 terms for that search. Doing that with each of the related terms can quickly build the list much more. Make sure to save each file as a .csv and move them to their own folder for the next bit.
I build a file to compile these that simply has this code’ copy *.csv importfile.csv ‘ then I name that file whatever I want and save it as a .bin file. By putting this file in the same folder as the group of .csv files, I downloaded I then have one file with all the keywords that I can sort and filter. There are more tricks to remove duplicates and whatnot, and many other uses for this .csv file but I’ll save that for another post.