Links continue to be an essential part of SEO. In this section I will go over some tools for link prospecting. Talk about different ways to attract links, as well as ways to build links.
Depending on what you’re building the links to there are many techniques you can use. Videos love embeds and custom maps with citations linked inside are also great for embedding. These are things that can be done in a more aggressive way since the properties you’re linking to have much greater authority.