The important factor in how to optimize Google local listing has an acronym. NAP stands for Name/Address/Phone. Making sure these 3 items are consistent across all the listing sites used is vital for local optimization. There are directories which are specific for regions and cities that can also help a great deal in those respective areas. Likewise there are directories specific to certain niches which can also be very powerful.
How to Optimize for Local Search
It took Houts Graphics a little more than a month to start holding the letter A spot for logo design and photo editing in Tomball. My website had already been optimized for those terms organically (as far as normal Google searches go) and I believe this helps a bit. I started updating my addresses a few weeks before I had actually moved since I knew that these changes would take at least that long before they were showing up.
Reviews on Social Media and Review Sites
Most of the major places to build your local listings are easy enough to find and create a free listing with. The short list goes something like this: Google local, Bing local, Yahoo local, Yelp, Manta, Foursquare, Merchantcircle, Yellowpages, superpages, citysearch, citysquares, showmelocal, mojopages, and there are many more. Yelp along with some other up and comers are big on reviews and getting reviews on these pages can also make a big difference. Angie’s list, superpages, yahoo, and Google will accept reviews and ratings from customers and this can show up in map results as stars.
Finding those Unique Listings to Put You on Top
One of the ways I find niche or localized listings which I can implement is through Google. Doing searches for the highest ranking local listings doesn’t always pay off but it can be gold. Many times you’ll just find that they’ve paid yahoo the $300 yearly to be in their directory, or they’ve been around long enough to get listed in DMOZ- by far the most reputable directory out there. Sometimes you will find that they’ve been listed in some directory which is comprised only of businesses from your city, or a directory specifically listing businesses in their niche. These are the big payoffs which can happen.