Choosing Appropriate Keyword Difficulty
The first step in getting your on page done right is choosing your keywords. You will want to have some strategy for this. It can change a bit depending on the authority of the domain your using. With a domain with a bit of authority, you can go for terms harder to rank in Google and other search engines.
With a new domain, you will want to target easier terms until you have enough domain authority to rank higher.
First things first. Keyword research, we’re going to assume this is a newer site and target the easy terms first. One thing to mention is that you should have the ‘dreamer’ term nested that your going to target eventually in the long tail term.
As an example I will say ‘Houston Remodeling’ is our dreamer word. I will put that term into Google Adwords keyword planner and see what it spits out. There are many other seo tools you can use for this as well. I also like to look at the search results themselves for an idea of what is ranking.
– side note the Google Adwords keyword planner got updated, go look at the new interface if you haven’t yet.
Once you go to > keyword planner in the Adwords tool you will put in your dreamer term and look for longer tail versions with high enough volume to be good targets. You will want to create quality content containing variations of the terms and phrases you find. You will also want to model your URL structure to contain your target keyword.
Since the keyword planner may not give you good search volumes if you don’t have any active campaigns. I have keywords everywhere chrome extension which can get me that information- I had some campaigns running so I didn’t have to but it’s there if I need.
Once I give the sheet a quick look through I can see, home remodeling Houston, Houston TX remodeling contractors, and a few other longer versions of the term. These are showing up in the keywords everywhere tool as having the same volume so I’ll give a quick look in keyword finder.
What I like about that tool is the KD score which gives me a better idea of what’s ranking and how easy it is to get in the first page.
From what KwFinder is saying the long tails are even more difficult than our main term so that’s interesting. We will go with Home Remodeling Houston and see how that works out.
SO I’ve been using this new tool a bunch for analysis but since I am going to make this an in depth thing of my process I will go over what I do initially to get the right phrasing for the page that Google likes. First the old process then I’ll show you the new tool.
It’s a browser extension that I don’t really use with the exception of this process. It doesn’t have to be turned on to use this part of it.
Finding Keyword Densities for Competition
I open Google and search my target term. I find the web pages that are similar to what I’m trying to rank (local business, eCommerce shop page, article, etc) I don’t open the directories because those are useless for the keyword density for me.
Once I have the 4 or 5 pages similar, or even just the top 3 sites similar to what I’m working on, I will go ahead and use Seoquake on those pages clicking on the grey icon and using the density tab on that page. It will show me the keyword densities on the top ranking pages. I go through and make a list of the terms that are over 1% and see the words on page for each of these top ranking pages.
Then I will try to get my page to lean toward the high end of the average for those terms that are used most often. I will also try to incorporate those terms in my alt text, and build internal linking to my target page using some of those terms. This is just the initial base page optimization I start with. I will get further into the ranking factors later on with another tool.
Of course I’ve already put my longer version of my dreamer keyword in the meta tags, title tags, the H1, and built H2, H3, and H4’s in logical order breaking down the content, If I haven’t’ done that yet I will do this during this process as well.
So I have my keyword density broken down very well for the 1 term, and I do that for the 2 word phrases, and maybe even the 3 word phrases as well…
I know I have the right words on the page that Google already is liking in the right densities. So now it’s time to supercharge this process on my blog posts and get our content marketing working for us.
Before I go any further I want to take a look at my page itself, make sure my page is mobile friendly and I haven’t added decompressed images that interfere with fast page loading or user experience. I also want to be sure my meta description doesn’t directly contain my keywords but it attractive. It catches the potential reader and makes them want to click. This is important for getting the click through rate up and pushing your rankings once your page begins getting some impressions.
Fine Tuning Heading Tags
There are many more factors than just having the right words on the page and without the process above being broken down much more, and building it out manually for the H tags and page titles for each site which would take forever… What do I do time is money after all
OK so PageOptimizer Pro does this for you, breaking down the keywords and related terms in the top pages that you choose. You already know which pages are ranking on the first page similar to yours, so use those same pages when you put them into this tool.
It is paid but it’s $30 per month so not a huge expense for the value it gives. I’ve been using this while it was in beta and today it went public and the people who knew about the beta will be more than happy to pay the $1 per scan(man I wish it was still just $1 per scan) because it’s freaking awesome.
It’s pretty simple and because you already know you’ve got the right keywords on the page that Google likes you know your site will have a bit more than those just going by this single tool.
Put the urls in making sure to use the http:// or https:// with them put your url (again with http included) and put your keyword and your email address where you want your file sent. It will give you averages of the top ranking pages you entered as well as where your site is and what adjustments you need to make.
There’s a few tabs at the bottom to look at once you’ve got your score a bit higher (I generally have to run a few scans before I’m even at about a 50% score). Adjust your tags, titles, and everything to be in the recommended range and watch your site rank SOOO much better in just a few days.