So I decided I wanted to run a sales funnel giving away a free item in exchange for an email, moving on to an inexpensive item for download, and then topping that off with an offer that I will use to show off my SEO skills before using the initial email grab to contact them for more business.
Simple enough right? It is with many of the monthly fee sales funnel options out there. This is going to show you how I set it up without any recurring fees, using a free landing page plugin.
The Landing Pages Plugin
What did you think I was going to tell you the name? I kinda already did. The plugin is called landing pages and it’s from Inbound Now. I like the options that it gives me for different styles of landing pages. I did have an issue with the countdown timer. It didn’t look right and had extra characters in the timer.
So without going on more about what I like and I didn’t like I’ll go ahead and show you how I set things up and how simple it was.
The plugin creates a menu item called Landing Pages with some options below. Then you go ahead and add a new landing page. I did have to use their form creator for the functionality that I needed. Since I needed the form submit to forward to the next stage of the funnel and the contact form I was using just sent a thank you message on the contact page.
Using their Form Plugin to Collect Emails
So I will think about changing my contact form to use this plugin as well as to minimize the amount of plugins that I have to use on my site. That’s the fault of the current contact form I was using and not a fault of the landing pages plugin though.
Picking a Landing Page Template
When you create a new landing page the first option is to choose which landing page you want to use.
I did have an issue with the countdown timer but it isn’t really necessary for what I was doing. It was likely a conflict with other plugins I was using since I do have a fair amount.
Once you’ve chosen your landing page template its a simple as filling out the content area just as though it was a page or a post, with a couple differences. Instead of one content area it is split into ‘main content’ and ‘conversion area’. This I assume is mostly for the split screen type of landing pages but instead of having different setups for different themes it’s better to keep it uniform.
Adjusting the Appearance of your Landing Page
Below the main content and call to action areas are options for the appearance of your page. Here you can adjust the background colors and text colors. Even choose different background images for the landing page to make them look very clean.
Having a nice looking landing page is important and while the ones I’m creating have been simpler very to the point pages for a funnel type system. I like how it is easy to create and adjust the appearance of the page.
Creating one of the more traditional long page offers with the whole walk through of a particular software or product and how it can help, on to reviews and how many people are raving about it, that would be pretty easy to do with this system as well.
Redirecting to the Next Part of the Funnel
At the bottom of the Landing page is a conversion shortcode. This is for keeping track of how many visitors moved on from this page to the next and for A/B comparisons. The software allows for A/B comparisons on different templates to help to increase conversion rates. I may go over that in a different post.
This code goes into the next page or the thank you page if you’re at the end of your funnel. I’ll go over briefly on setting up the form for the redirect as well.
Setting up the Form to Catch Emails and Redirect
Building the form is pretty simple and the forms do look pretty nice as well which is a plus.
Initially you just set up the email you want to be notified about the form submit and the url that you want the form to redirect to when it’s submitted. In the next step you can choose what types of form fields to use and how to map them (choose what they are, email, name, etc). Once this is sorted out it is just a matter of pasting the shortcode into the landing page under the conversion area.