If you are a video producer or an entrepreneur who needs to promote your eCommerce site, you may have experienced problems with your video production from time to time. Any professional video producer or movie director will tell you that it is going to happen once in awhile. Perhaps your camera goes off in the middle of a recording, the sound drops off, or there is a technical glitch that you cannot remove in editing.
All of these things are possible when it comes to creating and producing the video. That’s because the video is a dynamic medium that has many elements, including sound, video, text, transitions, and lighting, all of which need to work together in unison.
The Digital Revolution
In the old days, we had to worry about a tape breaking in the last five minutes or the battery running out. Digital video equipment has made these kinds of errors less likely, but things can still happen that can influence the quality of your finished product.
Most of the time, your digital camera will work correctly, as long as you have ample battery power and you have the settings correct in your camcorder or video equipment. Additionally, many things can be fixed within the editing software such as stabilization issues, sound levels, and other elements.
In those rare cases when you are unable to fix the issue in editing, you may have to redo the filming aspect to achieve the quality you want. In other cases, you may have to research the issue until you find a solution that will work to improve the quality of your production.
Human Error: The Most Common Type of Error
“To err is human; to redo it, divine.” (Pardon our slight misquoting of Shakespeare).
Despite the various technical aspects of your video, the most common type of error you will encounter in your video is human error.
Common Errors in Production
People make mistakes. When you are thinking about what you want in your video, you may make some of the following mistakes:
- Scripts that are too lengthy– One common mistake is creating a video script that is too long for the amount of time that you want to make the video. When writing your script, you should read it aloud or use a text-to-speech reading software so that you will have an idea of how long the script will run. On average, an effective video for an ad should be no more than 2 minutes, but it can run longer if you plan to get more into depth with your topic.
- Audio improperly set up or too low– Another common mistake that video producers make is failing to set up the audio in the most professional manner. For a single speaker, you should use a lapel microphone that clips on the shirt or lapel and test the sound in the video camera before proceeding with the recording session. Once the set is properly set up, the audio should have fewer errors in post-production.
- Bad transitions– Bad transitions are usually due to a bad choice in the editing stage. When transitioning between scenes, choose the transition that works the best and helps to portray the mood and idea of the scene. It’s best to use the standard “dissolve” or “fade in” effect when using digital transitions, but there are times when you may want to choose a different effect. Transitions also refer to the way that you change from one scene to another within your script. This needs to be considered while writing the script to create the best overall look for your movie.
- Video topic not focused enough– Remember that the most important aspect of producing a video for your business or online website is to capture the attention of your target audience. If you have video topics that are not focused well enough or if you try to cover too many subtopics, you may lose the attention of the people you are trying to reach. To solve this problem, you should work on narrowing your focus to include only the topic that you want to drive traffic for and leave other topics for a separate video. Don’t complicate the message. Keep it simple.
- Video out of sync with audio– If your video is out of sync with your audio, this can be distracting to your audience, and you may lose your viewer before you have a chance to present your topic. To fix this issue, you may need to check the format of your video to make sure it complies with the audio codec that you are using when you bring your video into your editing software. Additionally, you may need to look at the type of software you are using and change the bit rate or even try a different editing software to fix the problem.
The Importance of Preproduction Planning
With careful planning, you can check your script to make sure it is not too long, keep your production techniques as simple as possible, and polish your production so that you will be able to create the best results possible.
Begin With The End In Mind
The best idea when it comes to fixing video production problems is, to begin with, the end in mind. By this, we mean that you should think about the platform, format, and sites that you plan to use to present your content and plan out your script, shots, scenes, and transitions ahead of time. Producing a video is unpredictable, and anything can happen. But planning out every aspect of your video may help you to keep your eye on the goal and help you to connect with the people that you need to connect with to reach your production goals.
Great Video Production Does Not Just Happen
When I was in college majoring in Radio-TV Production, one of my old professors always said, “TV does not happen.” This was a professor’s way of trying to keep us on our toes so that we would understand our responsibilities in the production. This is a great tip to keep in mind with producing a video for websites too. No matter whether you are talking about producing something with analog or digital equipment, unpredictable events can happen. But to produce the content that you want and need for your target audience, preproduction planning is the most important step in your creation.
There are many digital editing and fix-it tools available to the digital video producer or site owner today. Search for video editing software or editing tools, and you’ll find plenty of programs to use to improve your work.
If you think ahead and allow for the certain factors that may come into play, you will experience fewer errors. And even when you do, you will have a plan to correct them.
About The Author:
Tristan Pelligrino is the co-founder of Motion Video, a national video production company focused on helping businesses reach their audience through video content. He started his career as an IT consultant working for large organizations like PricewaterhouseCoopers, IBM, and Oracle. After an early career in consulting, Tristan branched out to create a leading regional video production company and digital marketing firm, and he is now focused on spearheading the growth of Motion Video.