This video by Rand from Moz talks about how keyword research has changed over time along with the algo changes that are constant. As new things develop keyword research and other aspects of SEO have to adjust along with them.
Check out my post on the best keyword research browser extensions. I go over how to find search volume, do keyword research for video and how to build keyword lists quickly. Competition online increasing as well as Google’s algo updating makes SEO continually harder. Every aspect of our craft must be constantly evolving.
Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today.