This video by Rand from Moz talks about how keyword research has changed over time along with the algo changes that are constant. As new things develop keyword research and other aspects of SEO have to adjust along with them.
Check out my post on the tools for keyword research I’m using in 2018. I go over how to find search volume, do keyword research for video and how to build keyword lists quickly. Competition online increasing as well as Google’s algo updating makes SEO continually harder. Every aspect of our craft must be constantly evolving.
Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today.
Rand talks about how the Adwords keyword tool by Google doesn’t really show you accurate search volumes. He also discusses how many keywords that may be good for traffic are virtually gone from the tool because the monetization for advertisers isn’t there.
I have personally noticed plenty of instances, especially in local niches, where search volume is way off from what the tool is showing. I’ve actually seen some where there’s more traffic than what is said to be in the keyword tool as search volume. Generally traffic even for a #1 ranking is only about 1/3 of the total search volume.